Alliance Data and Ann Taylor Stores to launch co-brand credit card program

Sep 29, 2008 (Datamonitor via COMTEX) -- ADS | Quote | Chart | News | PowerRating -- Alliance Data Systems, a provider of loyalty and marketing solutions, has signed a multi-year agreement with Ann Taylor Stores Corporation, a retailer of women's apparel, footwear and accessories, to launch a new co-brand credit card program and to continue providing private label credit card services.

The agreement terms include launching a new co-brand MasterCard credit card program and an exclusive points-based rewards program for cardholders.

The services Alliance Data provides for both the co-brand and private label credit card programs include: account acquisition and activation; receivables funding; card authorization; card issuance; statement generation; direct mail and email marketing services; remittance processing; customer service functions; and marketing services.

Alliance Data will launch four new card-plastic designs for Ann Taylor, including private label and co-brand cards for both the company's Ann Taylor and Ann Taylor Loft brands.

Ivan Szeftel, president of Alliance Data's retail services, said: "We are excited about expanding our relationship with Ann Taylor by providing this fully integrated credit and marketing solution. Our programs are guided by analytics and results-oriented marketing principles, and we are leveraging our expertise and the strength of the Ann Taylor brands to deliver a truly special program to their clients."

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